CHAPTER EIGHT
Leveraging Platforms to Access Ecosystems
No matter who you are, most of the smartest people work for someone else.
BILL JOY
In 1904, the great German sociologist Max Weber visited the United States on a three-month lecture tour. Expecting to see a backwater lagging far behind industrial Europe, he instead found a thoroughly modern society with thriving factories and great metropolises filled with soaring skyscrapers. Yet he was also struck by the almost unbelievable lack of organization, with little in place to regulate and organize all the activity.
He would later draw on his experiences in the United States when he wrote Economy and Society, in which he argued that traditional forms of authority would no longer suffice in an ...
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