Mapping Innovation: A Playbook for Navigating a Disruptive Age

Praise for Mapping Innovation

As soon as I see—in my twitter feed or at Harvard Business Review, or anywhere else—that Greg Satell has written a new piece, I know that I am going to learn something new and it is going to be fun to read. In particular, Satell writes brilliant stuff about what it actually takes to design and implement an innovation strategy. It’s the kind of stuff I find useful to discuss with my students in my class and the executives I coach.

—Robert Sutton, Professor of Business and Engineering at Stanford University, IDEO Fellow, author of Scaling up Excellence, Weird Ideas That Work and The No Asshole Rule

Innovation in a startup isn’t the same as innovation in a large company, just as pursuing a fundamental discovery in a ...