Introduction

Over the last 25 years or so coaching has become an activity that once was purely associated with sports, but which now has become a mainstay process for developing people in business and in their personal lives. Indeed, coaching and coaches have become ubiquitous; and to use the jargon of our times: coaching is a major growth industry. But reflecting back on its origins in sports is useful. Why do football teams, golfers, athletes, and every other type of physical competitor want – nay, need – a coach and often a series of specialist coaches? Because, put simply, it is quite clear that coaches can make a massive difference to the performance of their clients, and in making such a difference they can turn competitors into winners. ...

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