2 Coaching for higher performance

Coaching starts with considering the issue of self-awareness for the simple reason that the person who is not self-aware has – by definition – no awareness, or consciousness, that there is anything on which to work within one self. This applies as much to self-development as it does to coaching a client. If a cat scratches its fur going through a barbed wire fence, we know it has become ‘aware’ of the injury because it will start to lick the wound relentlessly in its efforts to heal the scratch. So even animals become highly self-aware of the issues that concern them; although in human beings, with their powerful intellects and advanced emotional apparatus, this is a far more complex activity.

Coaching, then, ...

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