O'Reilly logo

Market Data Analysis Using JMP by Walter R. Paczkowski

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Exercises

Research Concepts

Overall
  1. Why are market researchers concerned with choice?
  2. Compare and contrast the conjoint, discrete choice, and MaxDiff choice frameworks.
  3. What marketing questions are addressed by the conjoint, discrete choice, and MaxDiff choice frameworks?
  4. Compare and contrast effects and dummy variable coding.
Conjoint
  1. Discuss the confusion between “conjoint” and “choice-based conjoint.”
  2. Distinguish between attributes and alternatives.
  3. What scale is usually used to measure consumer preferences?
  4. Describe the basic conjoint model.
  5. What are part-worths?
  6. What estimation method is typically used to estimate conjoint part-worths?
  7. What is the main experimental design used for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required