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Market Data Analysis Using JMP by Walter R. Paczkowski

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Exercises

Research Concepts

  1. Discuss some problems with sampling consumers.
  2. Describe a general format for most survey reports.
  3. Distinguish between qualitative and quantitative questions.
  4. Distinguish between qualitative and quantitative forms of analysis.
  5. What is the numeric variable measurement scale? What statistical operations can be done with each level of the scale?
  6. What may cause missing data? Are all missing data equally important or harmful?
  7. Why are weights important?
  8. Compare and contrast a boxplot and a histogram.
  9. Discuss the issues associated with multiple comparisons tests.
  10. What is a correspondence analysis? How might it be useful or informative for analyzing market data?
  11. What is ...

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