Exercises
Research Concepts
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Discuss some problems with sampling consumers.
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Describe a general format for most survey reports.
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Distinguish between qualitative and quantitative questions.
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Distinguish between qualitative and quantitative forms of analysis.
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What is the numeric variable measurement scale? What statistical operations can be done with each level of the scale?
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What may cause missing data? Are all missing data equally important or harmful?
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Why are weights important?
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Compare and contrast a boxplot and a histogram.
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Discuss the issues associated with multiple comparisons tests.
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What is a correspondence analysis? How might it be useful or informative for analyzing market data?
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What is ...
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