Discrete Choice Analysis
Introduction
In this section I focus on Discrete
Choice Analysis and how to implement a design
and analysis in JMP. This is more extensive than the Conjoint section
because discrete choice theory is more extensive and complicated.
You need to know the background of this theory in order to understand
and be able to interpret the models. A new Pricing
Scenario is also used throughout this section
to illustrate concepts and principles and their implementation in
JMP. First, however, I comment on the types of discrete choice studies
commonly used.
Stated Versus Revealed Preference Discrete Choice Studies
There
are two types of discrete choice studies: stated
preference and revealed preference.
A stated preference ...
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