Market Data Analysis Using JMP

Quantitative Research Framework

Introduction

In order to implement Deming’s vision of using data for decision making, you need a framework that logically takes you step-by-step to change your data into actionable market information. I break market research into four steps, with the bulk of the time spent on the second step:

1. Data Collection
2. Data Organization and Management
3. Data Analysis
4. Results Interpretation

See Heeringa, West, and Berglund (2010) and Cox (2007) for similar paradigms.

I discuss each of these steps, except the last one because it’s too project specific, in the following subsections.

Data Collection

I have already commented in Chapter 1 that there are two types of data used in quantitative market ...