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Market Data Analysis Using JMP by Walter R. Paczkowski

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Quantitative Research Framework

Introduction

In order to implement Deming’s vision of using data for decision making, you need a framework that logically takes you step-by-step to change your data into actionable market information. I break market research into four steps, with the bulk of the time spent on the second step:
  1. Data Collection
  2. Data Organization and Management
  3. Data Analysis
  4. Results Interpretation
See Heeringa, West, and Berglund (2010) and Cox (2007) for similar paradigms.
I discuss each of these steps, except the last one because it’s too project specific, in the following subsections.

Data Collection

I have already commented in Chapter 1 that there are two types of data used in quantitative market ...

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