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Market Data Analysis Using JMP by Walter R. Paczkowski

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Introduction

The role and function of market research is to enable information-driven decision making in businesses. Business leaders need actionable market information, not just “data,” for making intelligent decisions in highly competitive, differentiated, and rapidly evolving markets fraught with uncertainties and risks. Information is insight into customer purchasing behaviors, product preferences, willingness-to-pay, and groupings (a.k.a., segments) that increases understanding by showing previously unknown trends, patterns, anomalies, and relationships. The uncertainties and risks of markets are greatly reduced, albeit not eliminated, because of this information, so that better decisions can be made and the best actions can be taken for ...

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