Book description
This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book.
Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time.
What makes this textbook novel and unique?
- Its framework combines theories and market entry strategies: each topic
is applied to authoritative, real-life business case studies. - Complex issues are explained in a manner that results in understanding.
- Various illustrations and tables help the reader comprehend the point being discussed.
- The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics.
Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business.
About the Author
Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!
Table of contents
- Cover
- Title Page
- Copyright Page
- Table of Contents
- Introduction
- 1 How to Combine Theory and Business Practice?
-
2 Internationalization Theories
- 2.1 The International Product Life-Cycle Theory
- 2.2 Location Concepts
- 2.3 The Internalization Theory
- 2.4 The Eclectic Paradigm
- 2.5 The Uppsala Model of Internationalization
-
2.6 Network Theory of Internationalization
-
2.6.1 Inter-organizational relationships
- 2.6.1.1 The impact of the resource-based view
- 2.6.1.2 Resources and dynamic capabilities
-
2.6.1.3 The case study of Sony: Resources reshuffled – dynamic capabilities disappeared?
- 2.6.1.3.1 Company origins (the period from 1945 until the 1980s)
- 2.6.1.3.2 Diversification towards movie and entertainment
- 2.6.1.3.3 Loss of core competencies in electronics
- 2.6.1.3.4 Access to LCD technology through inter-organizational relationships
- 2.6.1.3.5 Market entry strategies for Europe as part of a global value chain
- 2.6.1.3.6 How about the future?
- 2.6.1.4 The approach of Johanson and Mattsson
- 2.6.1.5 The concept of Johanson and Vahlne
- 2.6.1.6 Review of inter-organizational network positioning approach
- 2.6.1.7 The case study of Haier (China) – Learning by imitation
-
2.6.2 Interpersonal relationships approach
- 2.6.2.1 Early internationalization of the firm
- 2.6.2.2 The dimension of time
- 2.6.2.3 Towards a conceptualized model typology of international new ventures and born global firms
- 2.6.2.4 The phenomenon of the ‘born again global’
- 2.6.2.5 Individual and corporate international entrepreneurship
- 2.6.2.6 Review of the international new venture, born global, and entrepreneurial concepts
- 2.6.2.7 The case of Xiaomi: An early internationalizer – made in China
-
2.6.1 Inter-organizational relationships
- 2.7 Summary of Internationalization Theories
-
3 Market Entry Strategies
- 3.1 About Strategy and Internationalization
- 3.2 Case Study: The Global Strategy Concept of Samsung
-
3.3 Foreign Market Entry Strategies
- 3.3.1 Contractual modes of market entry
-
3.3.2 Cooperative modes of market entry
- 3.3.2.1 Strategic alliances
- 3.3.2.2 International joint ventures
-
3.3.2.3 Case Study: International Joint Ventures of LG Electronics (South Korea) and Philips (The Netherlands)
- 3.3.2.3.1 The partners’ situation before establishing their international joint ventures
- 3.3.2.3.2 The foundation of LG.Philips LCD
- 3.3.2.3.3 Philips reduces its stake in LG.Philips LCD
- 3.3.2.3.4 The foundation of LG.Philips Displays
- 3.3.2.3.5 LG.Philips Displays gets a new name
- 3.3.2.3.6 What happened next to the international joint venture terminations?
- 3.3.3 Hierarchical modes of market entry
- 3.4 Decision Determinants of an International Market Entry
- 3.5 Case Study: Market Entry Strategies of TCL (China)
- Subject index
Product information
- Title: Market Entry Strategies, 2nd Edition
- Author(s):
- Release date: March 2016
- Publisher(s): De Gruyter Oldenbourg
- ISBN: 9783110439885
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