1How to Combine Theory and Business Practice?
1.1About Theory
‘There is nothing more practical than a good theory,’ wrote Lewin (1952: 169). In other words, theorists should develop new ideas for understanding and conceptualizing a challenging research issue, ideas that may suggest potentially fruitful and practical avenues for dealing with the issue in the real world (Vansteenkiste & Sheldon, 2006: 63).
Wacker (2008: 7) describes a theory as a set of conceptual relationships that mainly comprises four properties: definitions, domain, relationships, and predictions. The first property, ‘definitions’, refers to a clear terminology and description of the target subject. ‘Domain’ means that a good theory provides generalizations and abstractions ...
Get Market Entry Strategies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.