3Market Entry Strategies
3.1About Strategy and Internationalization
The term strategy goes back to Chandler, who defined strategy ‘as the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of action and allocation of resources necessary for carrying out these goals’ (Chandler, 1962: 23). Consequently, strategic management is a set of managerial decisions and actions that determine the long-run performance of a firm. Therefore, strategic management emphasizes monitoring and evaluating of external opportunities and threats in light of an organization’s internal resource strengths and weaknesses. The strategy of a corporation involves a comprehensive master plan stating how the corporation will ...
Get Market Entry Strategies, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
