Market Segmentation: How to Do It and How to Profit from It, Revised and updated 4th Edition

List of tables

2.1	Segments in the market for toothpaste
3.1	Fast track – recording micro-segments and indicating the relative importance of their KDFs
3.2	Fast track – adding profiling characteristics to micro-segments
3.3	Fast track – recording DBCs and indicating their relative importance to micro-segments
3.4	Fast track – segment attractiveness evaluation (Year 3)
3.5	Fast track – competitive strength evaluation (Year 0)
4.1	Defining markets
5.1	Market map with contractor presented in tabular form
5.2	Initial quantification of a market map in tabular form
5.3	Market map example in tabular form – items installed in premises
6.1	Segments in the market for toothpaste
6.2	Recording micro-segments and their KDFs
6.3	Indicating the relative importance of KDFs to micro-segments
6.4	Adding profiling characteristics to micro-segments
6.5	Recording information on what, where, when and how
6.6	Identifying influential features
6.7	Customer profiles for segments in the market for toothpaste
6.8	Feature list for the case study
6.9	Prioritizing feature groups for a preliminary segment in the case study
6.10	A selection of micro-segments and their KDFs for a preliminary segment in the case study
6.11	Eight-class analytic version of the 2001 Socio-economic Classification (UK) and its approximate relationship with other schemes
6.12	Worksheet – making sense of meaningless features
6.13	Worksheet – recording micro-segments, their KDFs, profiling ...