O'Reilly logo

Market Sensing Today by Constantinos-Vasilios Priporas, Melvin Prince

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 1

Continuities in Market Sensing Theory

Melvin Princea and Constantinos-Vasilios Priporasb

aDepartment of Marketing, Southern Connecticut State University, New Haven, CT 06515, United States

bDepartment of Marketing, Branding and Tourism, School of Business, Middlesex University, London, UK

Introduction

Every business acquires capabilities that enable it to carry out the activities required to successfully move its products or services through the value chain. Some capabilities will be adequate, and others will be poor, but a few must be superior if the business is to outperform the competition.

Market sensing is one such capability. It is essentially the capability of the organization to sense changes in its market, as well as to forecast ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required