aSystemic Organizational Consulting Graduate Program, College of Management Academic Studies, Israel
bPerelman School of Medicine, University of Pennsylvania and Hospital of the University of Pennsylvania., Philadelphia, PA, United States
cMind Genomics Associates, White Plains, NY 10605, United States
Market sensing can be defined as a process of generating knowledge about the markets that individuals in the firm use to inform and guide their decision making. Market sensing is a process of learning about present and prospective customers and competitors. Market sensing enables firms to formulate, test, revise, ...