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Market Sensing Today by Constantinos-Vasilios Priporas, Melvin Prince

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CHAPTER 7

Market Sensing, Mind Genomics, and Health Promotion

Gillie Gabay,a Michael L. Kochman,b and Howard Moskowitzc

aSystemic Organizational Consulting Graduate Program, College of Management Academic Studies, Israel

bPerelman School of Medicine, University of Pennsylvania and Hospital of the University of Pennsylvania., Philadelphia, PA, United States

cMind Genomics Associates, White Plains, NY 10605, United States

Introduction

Market sensing can be defined as a process of generating knowledge about the markets that individuals in the firm use to inform and guide their decision making. Market sensing is a process of learning about present and prospective customers and competitors. Market sensing enables firms to formulate, test, revise, ...

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