Action-oriented measurement, 53
Active competitive intelligence, 45
Advertising companies, ignored Google rise, 81
AirAsia, 26, 31
AKUDA unstructured data flow technology, 67–69, 71, 73, 76
Android operating system, 27
Apple iPhone, 120
Applied neuroscience, 13
Attitude research, 13
Attractiveness of market, 21
B2B markets, 109
Baby Boomers, 87, 93
Bad consumer, 28
Best Buy case, 7
Big data, 29–31, 113–115
challenge of, 64
Bloggers, 27
Blogs, 7, 34–35, 61
Branding, 31–33
Brands, 31–35, 83
Brazil, Russia, India, and China (BRIC) markets, 11
Brick world, 112
Business(es)
acquires capabilities, 1
performance, 2
sense, 7
Business intelligence process, 52
Business strategy theory, 23
Capability(ies), 1. See also Market sensing capability ...
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