About the Editors

Melvin Prince (PhD, Columbia University) is a professor of marketing at Southern Connecticut State University. He teaches graduate courses in marketing research, consumer behavior, and advertising. Past academic appointments include teaching and research positions at Brandeis ­University, Fordham University, Pace, Iona College, and Quinnipiac University. Dr. Prince is also President of Prince Associates and provides analytic counsel to research companies and their clients. He spearheaded the research and development of the instant coupon machine, a breakthrough in-store promotional device. His previous industry experience includes marketing research directorships at advertising agencies, manufacturing companies, and the media. ...

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