Chapter 10Visiting the shops
Rural service centre or visitor attraction?
Introduction
As increasing prosperity and mobility have given most people more choices about where they shop, attracting shoppers has come to be seen more as a competitive activity between places, not just a competitive activity between retailers in one place. In this competitive environment, what do market towns have to offer, both residents and visitors? What is the nature of the competition they are facing and what is their capacity to respond?
The retail world seems to be becoming ever more dominated by a smaller number of larger retailers, mostly operating from larger centres. In such a world, small centres face a future of decline, unless ...
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