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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth by Ian C. Macmillan, Rita Gunther McGrath

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ABOUT THE AUTHORS

Rita Gunther McGrath joined the faculty of Columbia Business School, where she is currently an Associate Professor, in 1993. Prior to life in academia, she was an IT director, worked in the political arena, and founded two start-ups.

McGrath is best known for helping companies discover and capitalize on growth opportunities. Her research addresses technological innovation, entrepreneurship, and corporate venturing. She publishes widely in leading academic journals such as the Strategic Management Journal, Academy of Management Review, Academy of Management Journal, and Management Science. The Strategic Management Society presented her with the McKinsey best paper award in 2001 and an honorable mention for best paper in 2004. ...

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