CHAPTER 6The Next Tech: It's Time for Human-Like Technologies to Take Off
During World War II, the Germans extensively used the Enigma machine to encrypt military communications. Intercepting and breaking the encrypted codes would allow the British and the Allies to anticipate the movement of German forces. To prevent more war casualties, a group of scientists raced against time to decipher the military codes by creating a machine called the Bombe. After several attempts to “train” the Bombe, they finally succeeded. One of the scientists was Alan Turing, a mathematician widely credited as one of the very first thinkers in artificial intelligence (AI). His personal goal was to create a machine that could learn from experience—paving the way for machine learning.
Similar to how the early form of AI helped the Allies win World War II, technologies will empower businesses and allow companies to do things that were not possible before. The next tech—those technologies that will be mainstream in the next decade—will be the foundation of Marketing 5.0. It liberates companies from past business limitations. Tedious, repetitive tasks that typically cause human errors can be automated. Tele-technologies can help companies overcome geographical hurdles. The use of blockchain enhances security in data-sensitive industries, such as financial services. The use of robotics and the Internet of Things (IoT) reduces the need for human resources in high-risk environments.
But most importantly, ...
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