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Marketing Above the Noise by Linda J. Popky

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3 What Hasn't Changed: Timeless Marketing Truths

We hear so much about how marketing has changed dramatically over the past few years. In some ways it has. We have user-generated content, one-to-one customizable marketing, social media, online communities, mobile technology, and so on. But in some ways, marketing hasn’t changed a bit in the last ten thousand years or so.

Let’s travel back to a time before the Internet, before the Industrial Revolution, even before the advent of written communications. People lived off the land—farming, hunting, fishing. They ate what they grew or shepherded, made their own clothes, fashioned their own weapons. In good years, there was an abundance of whatever a farmer was raising. In bad years, there was not ...

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