CHAPTER 10
Placement Agents
The role of placement agents has developed very significantly over the last 20 years from a relatively low value introductory agency role to that of a true full-service advisory role. As the fund-raising market becomes ever more competitive, the importance of strategy and planning has never been higher.
—Andrew Sealey, CEO, Campbell Lutyens
Launching and completing a global fundraise, especially one that becomes a protracted endeavor, is time-intensive and needs skillful positioning to distinguish your fund from others. ...
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