CHAPTER 13
Marketing Funds Globally and Marketing Global Funds
Capital is fungible, and it flows to the place of greatest return wherever in the world it might be. Risks, regulations, and diversification considerations act as barriers for the free flow of capital. For those accepting capital, the source is secondary to the need for capital. LPs allocate capital to maximize their returns within the constraints of their risk appetite, liquidity needs, and regulatory constraints. Empirical evidence bears testimony to the risk reduction benefit of ...
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