Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

CHAPTER 18

Advice for Aspiring Marketers

We both began our careers in marketing during the boom that preceded the financial crisis in 2008. Since then, we have each spent more than 15 years, much of our professional careers, trying to understand the art of marketing alternatives. We continue to learn more each day. Oftentimes, the experience was frustrating, having committed a mistake that in hindsight seemed entirely avoidable. In some instances, we spent too much time with an LP who was never going to commit, and other times we did not spend ...