May 2015
Beginner to intermediate
128 pages
4h 46m
English
Content preview from Marketing Analytics Roadmap: Methods, Metrics, and ToolsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 6
Return on Investment
The Ultimate Metric?
For many marketers, proving the return on investment (ROI) for marketing has long been a thorn in their flesh. Those outside of the marketing department are uniformly in favor of having marketing report its ROI. They want the same level of ROI accountability for marketing as for every other department. Those within the department tend to have mixed opinions. Some marketers embrace ROI calculation and reporting as the best means of validating marketing’s work. They recognize that having the ability to accurately report on marketing’s ROI creates acceptance, and if the return meets or exceeds expectations, it makes justifying budget and resources much simpler. ROI has the potential to depoliticize ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.