May 2015
Beginner to intermediate
128 pages
4h 46m
English
Content preview from Marketing Analytics Roadmap: Methods, Metrics, and ToolsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 8
Tools and Technologies
Marketing Analytics Enablers
From the beginning of the species, when humans had work to do, we usually invented some sort of tool to help us do it. Any time we recognize the need to complete a repetitive task, we almost immediately begin looking for ways to simplify that task by inventing tools, and we tend to refine those tools through use. Tools allow us to complete work faster, achieve greater precision and efficiency, or simplify work so it requires less skill or effort.
Marketing analytics is certainly a discipline that benefits from the presence of tools; beyond that, tools enable the process. Without some basic tools and technology, marketers will find it very difficult to consider anything beyond the simplest ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.