References
Aaker, D.A., Building brands without mass media, Harvard Business Review, January-February 1997.
Aaker, D.A., Building Strong Brands, Free Press, 1996.
Aaker, D.A., Take your brand to where action is, Harvard Business Review, September-October 1997.
Aaker, D.A. and Carman, J.M., Are you overadvertising?, Journal of Advertising Research, 1982, 57-70.
Aaker, D.A. and Joachimsthaler, E., Brand Leadership, Free Press, 2000.
Aaker, D.A. and Keller, K.L., Consumer evaluations of brand extensions, Journal of Marketing, vol. 54, 1990, 27-41.
Aaker, D.A., Brand Leadership, Free Press, New York, 2000.
Aaker, D.A., Building Strong Brands, Free Press, New York, 1996.
Aaker, D.A., Managing Brand Equity, Free Press, New York, 1991, 116.
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