List of figures
Figure 1.1 | Map of the marketing domain |
Figure 2.1 | From marketing strategy to shareholder value |
Figure 2.2 | The outline process of Marketing Due Diligence |
Figure 2.3 | Questions to explicate the strategy |
Figure 2.4 | Sensitivity to market risk varies with growth intent and share position |
Figure 2.5 | Sensitivity to share risk varies with growth intent and competitive intensity |
Figure 2.6 | Sensitivity to profit risk varies with growth intent and margin |
Figure 3.1 | Risk-adjusted required rate of return |
Figure 3.2 | Risk and return |
Figure 3.3 | Risk and return – the financial markets formula |
Figure 3.4 | Risk-adjusted required rate of return as shareholders' indifference line |
Figure 3.5 | Shareholder value-adding strategies |
Figure 3.6 | Implementation issues – use of probability estimates |
Figure 3.7 | Revising initial probability estimates |
Figure 3.8 | Use of expected values in high-risk strategic investment decisions |
Figure 3.9 | Comparison of net present value calculations |
Figure 3.10 | Increasing present values as success becomes more likely |
Figure 3.11 | Recomputing net present values |
Figure 4.1 | Share price vs competitive position |
Figure 4.2 | The impact of strategy and tactics on competitiveness |
Figure 4.3 | The product and product surround |
Figure 4.4 | Total available market for floor covering (illustrative) |
Figure 4.5 | Product/market matrix |
Figure 4.6 | Market screening process |
Figure 4.7 | Generalized cumulative and non-cumulative diffusion patterns ... |
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