Engagement Cogs: Purpose
In concert with changing communication channels, consumer engagement has emerged as one of the key marketing innovations for the early twenty-first century. Marketers recognize that affiliation to and greater learning about a brand take place through experiential contact. Consumers are invited to use the Internet and mobile media to take part in promotions, contribute to product design, or at a less trivial level to browse and order products, complete bookings, financial transactions, and purchases.
This model demands that attention be given to the synchronization of communication and promotion tools. The model is used when the marketer needs to evaluate the response that is generated by ...
Get Marketing and Management Models now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
