Customer Growth Rate: Purpose
It is important to monitor whether, and how quickly, your target is growing. The allocation of resources depends on whether you are experiencing a stable situation, or changes in market share. In effect, this metric is an indicator of the success or otherwise of your marketing strategies. When launching a product, you need to know when you have reached critical mass. For established products, you need to be aware of the trend of customer growth, or if there is any sudden movement that would signal a problem in the marketplace.
The growth rate of the customer pool is an important metric for planning, for marketing and other business resources. This model reminds the marketer to estimate ...
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