Chapter 23

Mullin’s Seven Domains—Business Opportunities

Mullin’s Seven Domains: Purpose

John Mullin’s seven domains model neatly combines strategic marketing and business concepts, bringing out the necessity to consider both internal and external factors when assessing business opportunities. It is the model of choice when conducting a situational analysis as the organization contemplates a move into a new industry or market segment. The model assesses alignment of human capital (skills and motivation) against market demands within a selected industry environment. It encourages the management to consider immediate resources in relation to the long-term sustainability of an industry.

Mullin’s Seven Domains: Structure and Description

The model ...

Get Marketing and Management Models now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.