Chapter 31

Stakeholder Analysis

Stakeholder Analysis: Purpose

When considering project management, a marketing plan, or even simply organizing a company function, it is always useful to understand who (which entities) are involved, what their expectations or needs are, and to know which entities consider that they should be included. In this way, one can better manage communication and involvement to minimize conflict and raise satisfaction levels of project participants.

Stakeholder Analysis: Structure and Description

The underlying objective of stakeholder analysis is to be aware of the needs, beliefs, and attitudes of all entities, which affect, or which are affected by carrying out the project. This is to make sure that the process, exchange ...

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