Hopefully the content of this book has emphasized the value of using marketing and management models not only in the cold corridors of academia, but in the stark reality of business life. As you will find, the discipline of applying theory can add a whole new dimension to your understanding of and your ability to solve business problems.
Application of models in the solution of business problems and, especially, when you are planning for opportunities can be exciting.
The approach to uncovering problem situations is standard. What is the management problem and what decisions does management need to make that address the problem? In effect, the management problem is the situation that is affecting the profitability and growth of the ...
Get Marketing and Management Models now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
