June 2014
Beginner to intermediate
224 pages
5h 24m
English
book
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders
by Cesar Brea
Content preview from Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry LeadersBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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9. The Importance—and Limitations—of Storytelling
For in much wisdom is much grief: and he that increaseth knowledge increaseth sorrow.
—Ecclesiastes 1:181
It’s almost trite to suggest that any good presentation of analysis needs to tell a story, but of course it’s true. We’re wired for stories. Our primitive brains evolved to detect patterns so we could perceive anomalies that might mean danger. This didn’t just mean distinguishing the tips of a lion’s ears from a field of tall brown grass—it also meant story arcs with causes and effects. Our experiences create expectations, and stories have historically been powerful means for how we pass along our knowledge about these expectations. And so, effective storytelling has been carefully studied ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.