Marketing Automation For Dummies

Introduction

The marketing world has changed more in the last few years than in the entire 100 years prior. Technology has given rise to an ultra-connected world and a new way in which people operate, communicate, and find things. This fundamental change has also given rise to new and better ways to reach your consumer. Marketing automation allows a business to reach people in a personal and scalable way, increasing your marketing’s effectiveness — and your revenue.

In this book, I tell you all about marketing automation: what it is and why it is something you should strongly consider putting to use for your company. I show you how to find a marketing automation tool to suit your needs, how to set it up, and how to create better campaigns than ever before.

About This Book

This book exists to help you understand this new technology called marketing automation. Whether you need to run marketing campaigns for your company, work on the sales side, or employ the people doing those things for you, having a strong understanding of the most critical marketing process is a must. The reason marketing automation has become such a critical piece of the marketing world is that it solves the issue of how to be relevant at scale. This book gives you a look at marketing automation that’s unlike any other publication on the topic. I’ve laid this book out to teach you the why, the what, and the how.

The book uses a step-by-step approach to guide you through every aspect of working with this technology. ...