April 2014
Intermediate to advanced
312 pages
7h 26m
English
Content preview from Marketing Automation For Dummies
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Chapter 1
Introducing the Concepts of Marketing Automation
In This Chapter
Defining marketing automation
Defining the modern buyer
Knowing why companies implement marketing automation
Starting the conversation about marketing automation
Marketing automation is a buzzword in the marketing world. This chapter explains what it means and why marketing automation has made such a big difference in so many companies.
I show you what defines marketing automation and why it’s such a big deal. I list the major reasons that companies are implementing marketing automation solutions and show you how to start conversations about it at your company. I also dig into the changes in the modern buyer that have made marketing automation so popular.
Defining Marketing Automation
The term marketing automation got its start in the mid to late 1990s when a few people were combing their databases with automated code to make it easier to segment their databases into more granular segments based on more data. Since then, it has turned into a massive industry and has been called the fastest-growing software ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.