April 2014
Intermediate to advanced
312 pages
7h 26m
English
Content preview from Marketing Automation For Dummies
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Chapter 2
Creating a Business Case for Marketing Automation
In This Chapter
Writing a business case for marketing automation
Understanding the return on marketing automation investments
Discussing marketing automation with internal stakeholders
When you’re new to marketing automation, one of the first things you need to consider is how to show the value of marketing automation to the people who write the checks in your company. Even if you’re the one with the budget, getting a consensus for your purchase decision is a good idea because marketing automation typically impacts a range of business operations.
With the idea of building a business case in mind, this chapter uncovers marketing automation’s potential impact to your organization. I show you where your organization will gain the most value from automation, and I explain how to justify to your boss or other decision maker the expenses for bringing marketing automation in-house.
Writing a Business Case Document
Writing a business case document helps sell the value of marketing automation to other stakeholders who may not be involved in all aspects of the decision. You can use the other sections of this chapter to help fill ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.