April 2014
Intermediate to advanced
312 pages
7h 26m
English
Content preview from Marketing Automation For Dummies
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Chapter 4
Setting Up a New Marketing Automation Tool
In This Chapter
Developing a step-by-step plan
Identifying efficiencies and quick wins
Activating your solution and working with IT
Before you begin implementing a marketing automation program, you need to have your house in order and set up your tool. You’re going to need buy-in from other stakeholders and commitments of time to develop content and integrate technologies. You’ll be asking your organization to shift in a few different directions, and support from other departments is necessary to make your implementation a success.
In this chapter, I explain how to plan ahead and complete the preparation necessary to set you up for success. I also tell you what you need to know before you begin setting up your chosen tool. This chapter also covers the most common issues companies encounter when implementing marketing automation, and how to avoid them.
Listing Resources Needed for Initial Setup
You need a few specific items and resources to implement your solution. The following sections explain the steps involved and show you how to assemble your team. Setup preparation involves listing the resources you need, blocking time on ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.