April 2014
Intermediate to advanced
312 pages
7h 26m
English
Content preview from Marketing Automation For Dummies
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Chapter 15
Implementing Advanced Marketing Automation Techniques
In This Chapter
Auditing your performance
Split testing to increase conversions
Saving time with agile techniques
Integrating marketing automation with offline efforts
Iwrote this chapter because I have noticed that after about six months to one year, most marketers are ready for more advanced learning. This chapter gives you some more advanced techniques to consider. Most of these techniques relate to testing and organization, and that’s because I’ve seen these techniques — more so than any other — increase companies’ ROI using a marketing automation tool.
This chapter covers topics such as how to structure your team for better efficiencies when using marketing automation, how to better understand the specific testing of your marketing programs, and how to ensure constant improvements in your marketing over time.
This is a more advanced chapter. If you’re new to marketing automation, go ahead and read this chapter ...
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