Marketing Automation For Dummies

Chapter 15

Implementing Advanced Marketing Automation Techniques

In This Chapter

Auditing your performance

Split testing to increase conversions

Saving time with agile techniques

Integrating marketing automation with offline efforts

Iwrote this chapter because I have noticed that after about six months to one year, most marketers are ready for more advanced learning. This chapter gives you some more advanced techniques to consider. Most of these techniques relate to testing and organization, and that’s because I’ve seen these techniques — more so than any other — increase companies’ ROI using a marketing automation tool.

This chapter covers topics such as how to structure your team for better efficiencies when using marketing automation, how to better understand the specific testing of your marketing programs, and how to ensure constant improvements in your marketing over time.

This is a more advanced chapter. If you’re new to marketing automation, go ahead and read this chapter ...