Marketing Automation with Mailchimp

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Welcome to Marketing with Mailchimp

Marketing and commerce – it’s ultimately the crux of why you’re here. Presumably, you’re interested in growing your current efforts or verifying that you’re making the best use of the Mailchimp platform if you’re a current user. Platforms such as Mailchimp can be absolutely huge, and deciding what would serve you now versus what would work later in terms of your marketing efforts can be very overwhelming.

I don’t want to discount the value of the robust knowledge base that Mailchimp’s own technical content team maintains. It’s been written by some of the smartest and kindest technical writers in the business, but what we can build together here in this book is a holistic vision for how the pieces that you’re ...