6
Setting Up and Customizing Various Form Types
In this chapter, we will spend some time talking about the various types of forms you can create inside the Mailchimp application to drive engagement in your funnel. There is a good spread of different form types, so this means that even if you don’t have a pre-existing website in which to use forms, Mailchimp has options for you that don’t require one.
We will cover the following main topics in this chapter:
- Why are forms necessary?
- Hosted forms
- Landing Page Form
- Embedded and pop-up forms
We’ll go from form types that require very little information or resources for you to establish or set up to more advanced form types that you will have to place on an existing website outside of Mailchimp. ...
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