7
Establishing Your Brand with the Content Studio
We’ve talked about your brand a bit in the last several chapters. If anything, this becomes an increasingly important thing to consider the more channels you add to your marketing efforts. If you think about how tracking and content have worked for you in the last few years, you may have noticed that the ads you see across the internet have been familiar and consistent. The more you browse content and even products, over time, the more the ads you see, and the recommended content on your social media feeds are skewed toward showing you familiar content or previously viewed products.
The brands and their content also become pretty easy to spot because lots of these people and companies spend time ...
Get Marketing Automation with Mailchimp now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
