Acknowledgments
THE ART AND SCIENCE of measuring the cost-effectiveness of new media has been a moving target these past several years, and a controversial one at that. The authors would like to thank all our colleagues who have provided insight, argument, and a generous discussion from their own special viewpoints, to help us make this book as pertinent as possible to marketers both online and off.
Our special thanks to Geoff Ramsey and Kris Oser of eMarketer, Gian Fulgoni of comScore, Randall Beard at Nielsen, Jim Sterne at Target Marketing, Gary Angel of Semphonic, Marshall Sponder, Mark Rotblat, Pinny Gniwisch, Andreas Ramos, Akin Arikan, Michael Andrew, James Barnes, Paul Kravitz, Katy (KD) Paine, Marni Baker Stein, Josh Chasin, Pat LaPointe, ...
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