Marketing by the Numbers

Index

ABC, 4

A/B testing, 140–141, 233

accounting, 43

Acculynk, 94

Ace Hardware, 4, 26–30, 142

acquisition cost, 233

Addicks, Mark, 21

AdMob, 33, 92, 93, 129

Adobe, 153

ad recall, 68

AdRelevance, 173, 174

ad server side metrics, 150

advertising

with banner ads, 69, 76, 136

broadcast, 102

with display ads, 71–74, 108

global, 179–180

Internet display, 18

print, 5–6, 18, 69, 125

television, see television advertising

via mobile phones, 14–15

web, 7, 70, see also web video advertising

African American audiences, 18

Alltel, 107

Alterian, 175, 185

Amazon.com, 46, 128, 140

American Red Cross, 108

Andrew, Michael, 162

Android, 15, 93

Angel, Gary, 175–178, 176

Angostura Bitters, 59

AnyChart, 117

AOL, 44

Apple Computer, 14, 93

apps

cost-per-install of, ...