May 2015
Beginner to intermediate
225 pages
13h 46m
English
book
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
by Thomas W. Miller
Content preview from Marketing Data Science: Modeling Techniques in Predictive Analytics with R and PythonBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
13. Predicting Sales
“Gentlemen, you can’t fight in here! This is the War Room!”
—PETER SELLERS AS PRESIDENT MERKIN MUFFLEY IN Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb (1964)
We are nearing the end of our journey through marketing data science. Soon it will be time for the beach.
I do not fit into the muscle-beach scene at Venice or Malibu, and I find Santa Monica too pricey. Redondo would be fine, Manhattan as well. But between those two is my favorite beach in the world, Hermosa Beach.
I first visited Hermosa Beach in my late twenties. It was during a month-long winter-term break from teaching. I rented an apartment above a bar on Pier Avenue and listened to rock music late into every night. I played volleyball with ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.