In This Chapter
Taking advantage of market growth and targeting specific customer groups
Competing to grow your market share
Positioning your brand in consumers’ minds
Adjusting your approach as the market matures
Sharing your strategic vision
When I teach workshops on marketing, I find that most of my participants don’t know what a marketing strategy is. If most people don’t know what marketing strategies are, how important can they be? Very important, actually. A marketing strategy is a way to achieve success. There are only a dozen or so main ways to achieve success in marketing.
In this chapter, I explain what the different marketing strategies are and help you select the right one for your business or project. I also show you how to use strategic thinking to make your marketing program more effective and profitable than most.