Marketing For Dummies, 4th Edition

Chapter 12

Leveraging Face-to-Face Marketing Opportunities

In This Chapter

Making face-to-face marketing work for you

Supporting someone else’s special event

Creating your own events

Marketing in person at trade shows

There’s an old saying that goes like this: Half the secret of life is simply showing up. It may not be true in all aspects of life, but it certainly applies to marketing. To be a successful marketer, you need to be where things are happening and make yourself and your brand visible and accessible to both prospective customers and others in your industry and community. If you’re not sure how to maximize your brand’s visibility, never fear. This chapter gives you the lowdown on making the most of face-to-face marketing opportunities for your current and prospective customers. (Face-to-face marketing describes all the many ways of having a personal impact on individuals and groups.)

Harnessing the Power of Face-to-Face Marketing

Face-to-face marketing has a personal, warm, human element to it that gives it special marketing leverage and considerable drawing power. Sometimes, ...