Chapter 5
Creating a Winning Marketing Plan
IN THIS CHAPTER
Recognizing key components of a successful marketing plan for any size business
Fleshing out the four Ps of your marketing plan
Preparing a SWOT analysis for you and your competitors
Putting your marketing plan and action steps on paper
Checking out do’s and don’ts for building a solid marketing program
Forecasting and projecting for beat‐the‐odds survival and success
Rome wasn’t built in a day. Flight didn’t happen overnight. Apple, IBM, Kraft Foods, and GE didn’t become top of their game in just a matter of weeks, either. All had a carefully concerted plan with goals, action items, timelines, and more that would help them launch, scale to mass distribution, establish leadership, and grow as efficiently and profitably as possible.
In the past, it often happened that when people had an idea for a great new product, they built ...
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