Chapter 8

Digital Tools and Tactics That Work

IN THIS CHAPTER

check Getting familiar with digital tools

check Developing a Facebook marketing strategy

check Using Twitter, Instagram, LinkedIn, and Pinterest

check Getting the word out with podcasts, webinars, and videos

check Making the most of advertising campaigns on the web

check Being smart about the digital tools you use

Marketing with digital channels today is somewhat like trying to hit a moving target as the tools, tactics, and trends change more quickly than most can imagine. And because nearly all marketing today is connected to a digital channel, platform, analytics tool, or device, the term digital marketing is somewhat of an oxymoron.

No matter what business you’re in, the role you play, or the size and scope of your market, you need to understand and stay on top of digital marketing tools to succeed on any level.

Although digital technology introduces exciting ...

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