Chapter 1
Understanding Consumer Values and Mind-sets
IN THIS CHAPTER
Understanding (and embracing) a new culture of consumerism
Reaching across and connecting generations
Creating trust equity in a low-trust society
Building relationships around a common purpose
Changing customer behavior with fun experiences
Consumer behavior, attitudes and loyalty constantly change, and more rapidly so in a dynamic market and society. Business owners, managers, and marketing professionals all must pay close attention to these changes and learn to adapt to meet new needs and demands.
The 2020s started out with more change than most of us could ever imagine. The way we shop was not excluded. Loyalty to brands shifted and so did the tendency to buy just for the sake of buying. Consumers starting rethinking what they value most in life and how they purchase. Research firms like Deloitte, EY, McKinsey, and Nielsen have dug deep into how consumers have evolved in recent years and what to expect in the ...
Get Marketing For Dummies, 6th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
